Evergreens is a Pacific Northwest-based fast-casual chain known for fresh, fast, and fully customizable bowls, wraps, and salads. Their menu is built for flexibility, offering core favorites, seasonal LTOs, and a robust build-your-own experience that appeals to everyone from health-conscious lunchers to heartier eaters on the go.

But that level of flexibility and customization makes it harder to track how new items perform. The team needed a better way to evaluate how experimental ingredients and LTOs were influencing new guest acquisition and long-term retention – not just sales in the moment.

Evergreens frequently refreshes its menu with seasonal items and new proteins, such as the “Call Me Caliente” wrap, developed in partnership with a local popular athlete, the Seattle Mariners’ catcher, Cal Raleigh.. But the sales mix alone couldn’t tell whether the items were drawing new guests, regengaging lapsed ones, or converting first-timers into repeat customers.

“Call Me Caliente” was a test in more ways than one. It marked Evergreen’s first-ever partnership menu launch, their debut in warm protein, and a rare LTO in the wrap category. The Evergreens team needed visibility into guest behavior—both in response to the wrap and in how the warm pork was utilized across custom bowls and salads.

“We couldn’t tell whether it was because of the warm protein or because they love the athlete, so we wanted to track new guest behavior and transactions to understand what was working so well. Bikky unlocked this for us, and helped us better understand how and why this was such a success”.

With Bikky, the Evergreens team analyzed the item's performance using metrics such as new guest acquisition, retention rate, and average check.

They focused on the Call Me Caliente wrap and its key ingredient – smoked pork. Using Bikky, they tracked how the wrap performed compared to past LTOs and core menu items, how frequently guests returned after ordering it, and how often smoked pork was used as a modifier in other orders. Bikky also helped them quantify a major win: the item re-engaged nearly 2,000 lapsed guests and became one of their top performers in terms of retention this year. 

“Bikky helped determine if this LTO was a success, not only from a PMIX and sales perspective but from a guest standpoint. Understanding why this succeeded helped us iterate more successfully on what the guests loved most. It’s really valuable to see and track the menu impact.”

The Call Me Caliente LTO outperformed expectations, delivering standout retention rates, driving a meaningful spike in new guest acquisition, and reactivating ~2,000 lapsed guests. Bikky’s insights gave the team confidence to bring back the LTO, expand smoked pork across seasonal builds, and invest in warm proteins as a strategic growth pillar.

Evergreens continues to use Bikky to evaluate new ingredients, guide menu innovation, and improve guest engagement. They’re using Bikky’s New Item Impact tool to see if newer LTOs are worth adding to their core menu, updating for future releases, or swapping out entirely. 

As the Evergreen team continues to grow, they can make more confident, higher-ROI decisions about what keeps guests coming back for more – and have the real-time data to back them up.

“This was our second-highest performing LTO and largest for a wrap offering. It helped us learn that our guests were not only interested in wraps, but pork offerings. The data we collected from this LTO is helping us shape future menu offerings, both on our limited-time and standard menu, as we grow our loyalty program.”