Bikky - Blog - The First CRM for Restaurants

Blog

January 27, 2021

Demystifying the restaurant marketing funnel (or how to break the flywheel 101)

It’s kinda like running a restaurant - if you wanna break the third-party delivery flywheel, you need to bring that same approach to your restaurant’s marketing funnel.

January 20, 2021

How to break dependence on third-party delivery

I still remember my first call with Dan from Zucker’s Bagels, a quintessential NYC bagel brand. He was blown away by his retention numbers – 85% of his online ordering business was from repeat guests.

April 26, 2020

Rethinking restaurants after COVID-19

Solomon Choi is optimistic about restaurants after COVID-19. He’s the founder and CE-Yo! of 16 Handles, the leading frozen yogurt brand in NYC. He started in 2008, when the financial crisis was about to reshape our lives.

April 16, 2020

Why do restaurants stay open during COVID-19?

Andrew Schnipper is keeping his restaurants open during COVID-19. He’s the founder of Schnippers Restaurant Group in NYC and a pillar of the NYC restaurant community.

April 7, 2020

The PPP is confusing AF (especially for restaurants)

Cash rules everything around me I have watched 4 webinars, talked to 2 law firms, and called my bank (Chase) and…

November 8, 2019

How to convert customers from third-party delivery to first-party

I’ll be frank. If you’re looking for an easy answer, there isn’t one. Converting guests from third-party delivery requires some risk and digital-marketing know-how. The reward? Better profits and more customer data.

September 30, 2019

WTF is a restaurant CRM?

WTF is a restaurant CRM? It's only the key to the very foundation of hospitality - knowing who your guests are, what they love, and why they keep coming back. In this post, we breakdown the key considerations, and how you should think about a CRM for your restaurant.

August 7, 2019

Amazon and the future of food retail

A funny thing happened a couple of months back. On June 11th, Amazon shut down its restaurant delivery business...

June 2, 2019

5 lessons in how the best brands use customer data

My biggest lesson from building Bikky is that time is preciously finite and fleeting. Every choice has an opportunity cost. Time spent reading emails on a Saturday morning means no making pancakes for family breakfast