I’m Abhinav, CEO here at Bikky.
I fell in love with the industry watching my mother-in-law run her restaurant, Amma, here in New York City. Her story is one of passion and grit, arriving in the U.S. at 18, holding various odd jobs while raising a family, and starting different businesses to achieve enough financial flexibility to give her children a better life.
In 2001, without any formal hospitality background, she took another leap by starting a fine-dining Indian restaurant to elevate the food she grew up eating. Within two years, she had two stars from the New York Times. Her journey would last another 20, before retiring earlier this year.
She was a world-class operator remembering names and faces when folks walked through her door, striking up conversations at the right time, understanding how and when to revamp her menu, optimizing staffing across dayparts based on the kind of customer she served (delivery-heavy at lunch, experiential at dinner), redrawing delivery zones to maximize reach and revenue without sacrificing quality.
Her tools were a POS, a phone, and her intuition. She was physically in-store six days a week, always keeping track of operations, inventory, and the guest experience.
Building an enduring brand today though is a lot harder.
The guest experience is fractured across multiple ordering channels and digital touchpoints, and operators still grapple with legacy tools that are built for processing transactions - not understanding customers.
At Bikky, we're building analytics and marketing tools for brands to understand and nurture customer relationships like my mother-in-law, at, any scale.