Condado Tacos is a fast-growing build-your-own taco brand known for its bold flavors, high-quality offerings, and a fully customizable menu with made-from-scratch ingredients. With a vibrant and inviting dine-in experience, burgeoning delivery and off-premise business, and a deep commitment to customization and "choose-your-own-adventure" meals, Condado was already an industry standout with a fervent fan base. 

Despite being beloved for their tacos and bowls, Condado saw growing guest demand for burritos, a category they previously shied away from. When they made the decision to launch burritos, they turned to Bikky’s customer data platform to understand their top-performing flavor profiles in order to align the launch with a taste they know their guests love.

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“Before Bikky, we had loyalty data, but there was always a missing component. Bikky unlocked the ability to layer real guest behavior on top of how we’re thinking about menu decisions.”
– Evan Pardue

Condado’s leadership was no stranger to data. Even prior to partnering with Bikky as their CDP, they gathered feedback constantly, both through digital surveys and in-person tastings with their loyal “Best Buds” rewards members. Over time, one message became impossible to ignore: guests were craving burritos. 

For a brand that prided itself on sticking to its roots, launching a burrito category required careful thought. What would make it uniquely Condado? How could the team ensure that a new, operationally complex menu item would pay off? Condado’s team needed to identify how burritos would generate excitement, drive guest engagement, and deliver on the brand’s reputation for vibrant, craveable experiences.

When Condado made the bold decision to enter the burrito category, they knew it had to be done the Condado way: distinctive, high-quality, and thoughtfully designed based on what guests actually wanted. With Bikky’s menu reporting, the team quickly identified the Chicken Bacon Ranch taco as a breakout favorite. It wasn’t just popular—it had one of the highest reorder and retention rates on the menu. That insight gave the team a clear, data-backed direction to confidently launch their first-ever burrito LTO.

But flavor was only the beginning. Condado also needed to ensure the launch would make a splash. Using Bikky’s segmentation tools, the team was able to specifically target bowl guests—an audience they expected to be most excited by the new item, due to its similar value proposition. This allowed the marketing team to run targeted and efficient campaigns to drive excitement and awareness of the new category.

Bikky’s insights gave Condado the confidence to launch the Chicken Bacon Ranch Burrito not just as an experiment, but as a strategic move that delighted guests. From concept to rollout, every decision was backed by a deep understanding of their guests.

“Bikky helps us understand what’s driving guest behavior, so we can make smarter, faster decisions. We’re not just throwing ideas at the wall—we’re using data to deliver experiences that matter.” - Evan Pardue

The Chicken Bacon Ranch Burrito launch was more than a menu addition—it was a proof point for how data-driven personalization can drive results across the business. Launched on National Burrito Day, the item saw immediate traction.

Early data from Bikky’s Menu Impact Report confirmed they had made the right bets, on Burritos as a category and Chicken Bacon Ranch as a flavor. Leveraging Bikky’s “New Item Impact” report, the Condado team saw that guests who ordered the CBR Burrito—both new and returning—had a higher average order value and came back more frequently than those who didn’t. Even better, the burrito appealed across channels. Off-premise guests responded to targeted campaigns, and in-store diners engaged with the new item as part of combo meals and upgraded orders.

 “Bikky was instrumental in helping us understand the Chicken Bacon Ranch Burritos' early success — it lifted new guest frequency and showed strong retention, just weeks after launch.” - Sara Kear, CMO at Condado Tacos

In the end, the CBR Burrito didn’t just perform—it expanded how Condado shows up in guests’ lives. It proved that new categories can be both brand-right and operationally scalable when informed by data. And with Bikky in the background, the team has a system to test, launch, and optimize with confidence.

“With Bikky, it’s no longer a guessing game. We’re using real guest behavior data to make smarter decisions, from what items we promote to how we design the guest experience.”