Eggs Up Grill Case Study

“We wanted a partner who was in the data business. Someone who could seamlessly integrate into our tech stack and make sense of all the data points we were collecting. Bikky checked all the boxes.”

Laura Boles
Marketing Director of Eggs Up Grill

Introduction

Eggs Up Grill is a historic brand with deep roots in the communities they serve. They're also one of the emerging leaders of breakfast concepts in the Southern U.S., having doubled their locations over the past four years, with another doubling expected through 2024.

Their recipe to success? Intentional cultivation of a local ethos in every market, combined with a sophisticated data and marketing strategy.

“Our secret sauce is this magnetic attraction that our guests have to our local restaurant owners. We really like the fact that we’re over 50 units, but people don’t think of us as a chain.”

The challenge

Before opening stores in new markets, Eggs Up Grill needed to understand key metrics about their existing stores’ performance and trends about their guests.

Entering 2022, Eggs Up Grill set a goal to double the size of the brand over the next 18 months. To do so, they would need to expand beyond their South

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"Bikky is a good fit for anyone with a POS. Everyone needs a way to understand their guests and what levers to pull to influence their behavior and drive sales.”

Laura Boles, Marketing Director of Eggs Up Grill

Introduction

Eggs Up Grill is a historic brand with deep roots in the communities they serve. They're also one of the emerging leaders of breakfast concepts in the Southern U.S., having doubled their locations over the past four years, with another doubling expected through 2024. Their recipe to success? Intentional cultivation of a local ethos in every market, combined with a sophisticated data and marketing strategy. “Our secret sauce is this magnetic attraction that our guests have to our local restaurant owners. We really like the fact that we’re over 50 units, but people don’t think of us as a chain.”

The Challenge

Before opening stores in new markets, Eggs Up Grill needed to understand key metrics about their existing stores’ performance and trends about their guests.Entering 2022, Eggs Up Grill set a goal to double the size of the brand over the next 18 months. To do so, they would need to expand beyond their South Carolina roots.

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