Eggs Up Grill is a historic brand with deep roots in the communities they serve. They're also one of the emerging leaders of breakfast concepts in the Southern U.S., having doubled their locations over the past four years, with another doubling expected through 2024.
Their recipe to success? Intentional cultivation of a local ethos in every market, combined with a sophisticated data and marketing strategy.
“Our secret sauce is this magnetic attraction that our guests have to our local restaurant owners. We really like the fact that we’re over 50 units, but people don’t think of us as a chain.”
Before opening stores in new markets, Eggs Up Grill needed to understand key metrics about their existing stores’ performance and trends about their guests.
Entering 2022, Eggs Up Grill set a goal to double the size of the brand over the next 18 months. To do so, they would need to expand beyond their South
Download the full Eggs Up Grill case study