Bikky is a customer relationship management (CRM) + marketing platform for restaurants. Our mission is to help restaurants use their guest data to build more authentic, profitable customer relationships.
Bikky aggregates guest data across your restaurant's various systems - POS, delivery, and loyalty - so you have a single, unified view of your guests. Our CRM provides key insights on your guests' behavior:
We automatically present this data at the brand, location, and customer-level, so you have a complete view of your guests.
Great question! It can be hard to figure out where to start with all this new data at your fingertips. Our mission is to give restaurant marketers and operators a better way to understand and engage their guests. To that end we've built some out-of-the-box, automated ways to get you started:
Other ways we've seen our partners use their data include re-targeting delivery customers on social media to encourage higher-margin in-store visits, identifying abnormally large spenders for targeted follow-up, identifying multi-channel (delivery + loyalty) guests to cultivate a unique VIP cohort, and using physical address data from deliveries to send personalized postcards that advertise in-store perks (seriously!).
Totally understand it - that's why we built our automations. It typically takes 3-4 weeks from signing to launch (typically in drafting the copy for your campaigns and getting your sign-off prior to launch). Once launched, it's an entirely hands-off process. We automate two critical parts of the funnel - welcoming new guests and recovering lapsed ones - so you can focus on the other fundamentals of your business.
Unfortunately, it's pretty tough. Here's some inside baseball on Bikky's mechanics.
Every day we automatically identify new and lapsed guests from your various channels, pipe them directly into your email service provider (i.e. Mailchimp), run the campaigns, then pull historical transaction data to measure ROI to date.
Our platform aggregates the data, executes the campaigns, then proves the impact in terms of real revenue.
Most of them! Below are some of the major ones we work with:
Pricing starts at $200 per location per month.
Flexibility depends on additional features including the full scope of data integrations, use of Bikky automations, and length of initial contract signed.